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Badass: Making Users Awesome de Kathy Sierra

Descripción - Reseña del editor Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps.Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.This is not a game of chance. It is a game of skill and strategy.And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t. Biografía del autor Kathy Sierra created the award-winning Head First series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. For more than 15 years she’s been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty.

Badass making users awesome sierra, kathy mx badass making users awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward everything our users experience is part of that context, and even the smallest improvements can have a dramatic impact Badass making users awesome download pdf badass making users awesome download pdf a322fe9657 share on facebook share on twitter please reload featured posts this is the title of your first post july 1, 2015 12 please reload recent posts a boss baby english movie april 17, 2018 ishq ka manjan part 1 full Download pdf badass making users awesome by kathy sierra reviews of the badass making users awesome until now with regards to the publication we have badass making users awesome suggestions customers are yet to but eventually left the review of the overall game, or otherwise read it nevertheless

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Detalles del Libro

• Name: Badass: Making Users Awesome
  
• Autor: Kathy Sierra
  
• Categoria: Libros,Arte, cine y fotografía,Artes decorativas y diseño
  
• Tamaño del archivo: 17 MB
  
• Tipos de archivo: PDF Document
  
• Idioma: Español
  
• Archivos de estado: AVAILABLE
  

[Download] Badass: Making Users Awesome de Kathy Sierra libros ebooks

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